My services

I'm not your average checkbox-ticker

You’re here because you need more than just a project or product manager—you want a problem solver who’s also a data detective. I’m that “glue” who brings teams together and the “decoder” who turns complex data into clear, actionable insights. Known for my calm, balanced negotiation style (my friends call me “Switzerland”) and a fighter’s drive to overcome challenges, I use market research and data analytics to make smart, purposeful decisions. I’m the unexpected ally who thrives on challenges and gets results no matter what comes up.

I can do for you

BI analytics

Turning chaos into clarity is kind of my thing. I dig through data to find what actually matters, then build dashboards, reports, and insights that drive decision-making. From SQL to Power BI, I use data to tell stories that teams can act on. No fluff, just facts that move things forward.

Data analytics

Data doesn’t scare me—it excites me. Whether it’s cleaning messy datasets, analyzing user behavior, or identifying performance gaps, I love asking why and letting the numbers answer. Excel, Python, Google Analytics, A/B testing—you name it, I’ve probably built a model with it.

Market Research

I don’t just guess—I dig. I love diving into customer needs, competitor analysis, industry trends, and user behavior to uncover insights that actually shape smart strategy. Whether it’s surveys, interviews, or good old-fashioned desk research, I’ll find the signal in the noise and translate it into action.

Product Development Life Cycle

I’m there from zero to launch—and way beyond. Starting with user needs and market research, I manage the full journey: concept validation, feature planning, team collaboration, delivery, and ongoing iteration. Bonus: I actually enjoy writing product specs and sorting through feedback.

Design Process

I’m there from zero to launch—and way beyond. Starting with user needs and market research, I manage the full journey: concept validation, feature planning, team collaboration, delivery, and ongoing iteration. Bonus: I actually enjoy writing product specs and sorting through feedback.

User Testing

User research on a tight budget? I’ve done it. Whether it’s interviews, A/B tests, surveys, or digging through user session data, I’ll figure out what’s working—and what’s not. My goal: spot friction, gather real-world feedback, and improve the product before it’s too late.

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